The brief
Kerem Gezer Turizm was positioned as a travel brand that wanted to present its services with a more reliable, dynamic, and professional visual language. The core need was not simply to look like a travel company — it was to create a strong identity that gives the user the feeling of departure, discovery, and safe travel from the very first moment.
The design language therefore had to reflect the animated nature of the travel sector while remaining trustworthy, legible, and grounded in institutional values.
The approach
We built the logo around three ideas: movement, route, and exploring the world. An aircraft symbol directly represents the brand's promise of travel and discovery, while curved blue and orange lines reinforce the sense of route, journey, and direction. Blue carries trust and professionalism; orange is the primary accent conveying energy, excitement, and the desire to explore.
Typography was chosen for strength and legibility. The result is a brand identity that reads as sharp, dynamic, and memorable both on digital surfaces and in printed corporate materials.
