The brief
Renmat was developed as a mobile application that lets users scan products by barcode to see ingredients, allergens, additives, and scores in a more legible way. The core need was a brand identity that simplifies complex product labels, builds trust, and can clearly show users the answer to "why is this product good or bad?".
Renmat is positioned not simply as a scoring app but as an independent digital assistant — one that explains the reasoning behind a decision, suggests better alternatives, and supports conscious consumption habits. The brand language therefore had to be both technological and user-friendly.
The approach
We built the brand identity around a single idea: scan, understand, choose better. The logo adopts a strong, block, eye-catching typographic structure. An orange wordmark gives the brand an energetic, fast, and bold character, while a grey "app" label makes the digital product focus clearer. This distinction supports the perception of Renmat as both a powerful consumer brand and a mobile technology product.
The visual system uses clean contrasts, simple surfaces, legible typography, and a colour structure that reinforces the scoring logic. The website presents the product's core promise in a clear flow: problem, solution, score experience, alternatives, community contribution, and trust elements.
