Jante Creative — Journal https://jantecreative.com/en/journal/ Notes on brand, web design and AI from Jante Creative. en Thu, 22 Oct 2026 09:00:00 +0300 Pomelli: AI is learning to understand the brand, not imitate it https://jantecreative.com/en/journal/pomelli-ai-is-learning-to-understand-the-brand/ https://jantecreative.com/en/journal/pomelli-ai-is-learning-to-understand-the-brand/ Google Labs and Google DeepMind introduce Pomelli as an AI marketing tool that begins with a brand profile. The question is not only content production… Fri, 01 May 2026 09:00:00 +0300 Unity AI: Is game development still just writing code? https://jantecreative.com/en/journal/unity-ai-game-development-is-no-longer-just-code/ https://jantecreative.com/en/journal/unity-ai-game-development-is-no-longer-just-code/ Unity AI promises to speed up production, make scene work easier, and help developers think inside the editor. For game teams and creative studios, the… Fri, 01 May 2026 09:00:00 +0300 Making a brand look beautiful is not enough https://jantecreative.com/en/journal/what-does-a-creative-studio-do-brand-web-digital-identity/ https://jantecreative.com/en/journal/what-does-a-creative-studio-do-brand-web-digital-identity/ Brand identity, websites, social media, and software can look like separate services. For a strong brand, they answer the same question: how will people… Fri, 01 May 2026 09:00:00 +0300 AI is not ending design. It is ending average work https://jantecreative.com/en/journal/will-ai-replace-designers-or-average-work/ https://jantecreative.com/en/journal/will-ai-replace-designers-or-average-work/ AI can now generate logos, social images, copy, and interface drafts. That does not remove the need for good designers; it raises the cost of thoughtless… Wed, 01 Apr 2026 09:00:00 +0300 You may have a logo. But do you have a brand? https://jantecreative.com/en/journal/brand-identity-is-more-than-a-logo/ https://jantecreative.com/en/journal/brand-identity-is-more-than-a-logo/ A logo is a sign. A brand is the feeling, trust, and memory that gathers around that sign over time. Sun, 01 Mar 2026 09:00:00 +0300 A post can look good. But is the brand remembered? https://jantecreative.com/en/journal/a-post-can-look-good-but-is-the-brand-remembered/ https://jantecreative.com/en/journal/a-post-can-look-good-but-is-the-brand-remembered/ Looking good on social media matters. The deeper question is whether every post contributes to the same brand memory. Sun, 01 Feb 2026 09:00:00 +0300 Five questions to ask before working with an agency https://jantecreative.com/en/journal/five-questions-before-working-with-an-agency/ https://jantecreative.com/en/journal/five-questions-before-working-with-an-agency/ The right questions are the beginning of the right collaboration. Before working with an agency, the goal, scope, budget, timing, and expectations should… Thu, 01 Jan 2026 09:00:00 +0300 How should small businesses use AI? https://jantecreative.com/en/journal/how-should-small-businesses-use-ai/ https://jantecreative.com/en/journal/how-should-small-businesses-use-ai/ AI is not a magic solution for small businesses. Used well, it can give time back, multiply ideas, and make production easier. Thu, 01 Jan 2026 09:00:00 +0300 Why should a brand from a small city think bigger? https://jantecreative.com/en/journal/why-local-brands-should-think-bigger-online/ https://jantecreative.com/en/journal/why-local-brands-should-think-bigger-online/ A brand may be born in a small city, but the trace it leaves online can be much larger than the place it comes from. Thu, 01 Jan 2026 09:00:00 +0300